What Is a Landing Page, When Do You Need One, and What Does It Cost?

Online sellers hear the term "landing page" all the time — run an ad and the agency says you need one, yet many people confuse it with an ordinary website. This guide explains in plain terms what a landing page is, when you need one, when a full shop is the better choice, and what it costs to make.

What is a landing page?

A landing page is a single page built for one product or one offer, with exactly one goal — turning the visitor into an order. A normal website has many pages and many products; a landing page has one product's photos, benefits, price breakdown and a direct order form — nothing to scatter the visitor's attention.

Ad clicks usually "land" on this page — that's where the name comes from.

When do you need a landing page?

• Running a campaign for one product — one saree, one watch or one course.
• Turning Facebook ad traffic directly into orders — visitors stay focused on the one product instead of wandering.
• Testing a new product — check market demand at small cost before building a whole shop.
• Selling digital products — courses, ebooks, software or templates present perfectly well on a single page.

When is a full shop better?

If you have many products and want buyers to browse and choose for themselves, a complete shop is the right choice. A landing page and a shop aren't rivals; many businesses use both — the shop as the main base, and a landing page for each campaign.

What a good landing page contains

OrderGate's landing designs follow the flow proven by Bangladesh's COD sellers:

1. A trust bar — cash on delivery and contact details right at the top
2. A hero section — a large product photo and the main offer
3. Problem and solution — what need the product meets
4. A benefits list — why buy this product
5. A price breakdown — old price, current price and delivery charge, clearly shown
6. A photo gallery — detailed product images
7. An order form — just name, mobile number and address; cash on delivery, or the option to pay the delivery charge in advance
8. FAQ — answers to common buyer questions
9. A sticky order bar on mobile — the order button stays within reach while scrolling

Landing themes at OrderGate: 27 ready designs

Ready-made themes with no design work needed — each ৳999, one-time (no monthly fee):

• 12 for physical products: fashion, beauty, food, watches, leather goods, kitchen, baby products, attar, dates, hair care, hijab, blenders and more
• 15 for digital products: online courses, ebooks, software licenses, Canva templates, photo presets, AI prompt packs, fitness programmes, masterclasses, IELTS and job-prep courses and more

See all the designs in the Landing Page Collection.

What it costs

• Buy a ready theme and set it up yourself: ৳999 once.
• Have it done for you: the Landing Page Service starts at ৳790 — our team prepares the page for your product.

The decision

One product, one campaign — a landing page. Many products, a permanent shop — the Flagship Theme. You can start with either, and the cost is one-time — no monthly rent. Start by browsing the landing collection and matching a design to your product.